Wednesday, July 18, 2007

Growth in the Inland Empire

Some people may still have the misconception that the Inland Empire is nothing more than green prairies, rolling hills, and the scent of a cow farm. Although this is a welcoming image for country lovers, the Inland Empire does offer so much more than farmland alone. With new housing developments on the rise in San Bernardino and Riverside Counties, more affluent communities are being brought to this region of Southern California. Additionally, with well-educated men and women seeking more affordable housing where family values are sustained, more jobs are being brought inland as well. With newer home developments, an increase in job availability, and a higher average income per household, higher end retail shops are now in demand. Because of this influx of people moving into the Inland Empire, lifestyle centers are being developed. Lifestyle centers are generally a mix of retail/entertainment, office, and housing. This so happens to be the new trend across the nation, and it is now available in the San Bernardino and Riverside Counties. In Corona, Dos Lagos has been developed and in Chino Hills, The Shoppes at Chino Hills is being developed. Both are Lifestyle Centers and both are hoping to imitate the success seen in outdoor malls such as Victoria Gardens located in Rancho Cucamonga. The Inland Empire can no longer be known just as farm-land. According to Grubb & Ellis, by the year 2020, the Inland Empire's population will rise to 5 million, which is currently projected as 4.1 million. Additionally, Grubb & Ellis expects that with all the higher-end restaurants and shoppes being developed in the Inland Empire, by 2007 retail sales will increase 10.9% from 2006 to 51.7 billion, surpassing even Orange County for the THIRD year in a row. With more land availability, a steady population growth, higher-end retail centers being built, and constant new development, this is definitely a good place to purchase a home or invest in property, wouldn't you agree?

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